Working on the Purebreed project was a pivotal moment in my career that expanded my view of graphic art in the real world. Tasked with designing the label for their flagship pre-workout product, I navigated through multiple design iterations, adapting to the evolving vision of the client.

As the lead designer, I was responsible for communicating directly with the client, ensuring their brand’s needs were met accurately. Utilizing Adobe Photoshop and Adobe Illustrator, I crafted a label that not only satisfied the client but also led to further opportunities, including designing merchandise for the brand.

During my tenure with Granite Gold, I significantly expanded my print work by creating marketing signs used on sales racks in various general and hardware stores. This project was particularly crucial as it coincided with the aftermath of the COVID-19 pandemic, spotlighting MicroGold—one of the few products with EPA approval to kill the virus responsible for COVID-19.

At Ezoic, one of my standout projects was creating the print banners for our Affiliate Gathering events. These banners were pivotal in enhancing the company’s visibility and reinforcing its presence at these significant industry gatherings each year.