During the COVID-19 pandemic, I had the opportunity to contribute to the MicroGold, in a marketing effort for a new household cleaner. MicroGold had a product that was one of the first products to receive EPA approval to advertise its efficacy against SAR-CoV-2. This approval presented a unique opportunity for large-scale exposure, culminating in motion graphic advertisements in New York’s Times Square.

I was tasked with storyboarding & creating the animations for this campaign. The campaign significantly increased public awareness of MicroGold, contributing to a surge in sales at a critical time when consumers were desperately seeking effective solutions to protect their families.