In the software industry, one of the unique challenges is not only selling an intangible product but also educating customers on its use and benefits. My role in creating product demos was pivotal in addressing these challenges by visually explaining the product functionalities.

I developed demos that either featured screen captures of the actual product or used simplified animations of the product interface to show how it operates. These demos were complemented with captions or voiceovers to enhance understanding.

In the field of AI-driven products, continuous updates & feature enhancements are essential. I contributed to showcasing these advancements by creating motion graphics that demonstrated the new features effectively, ensuring customers could visually grasp the improvements & added functionalities.

My role involved replicating the user interface experience through motion graphics, giving customers a clear preview of what to expect when using the product. The impact of these videos was substantial—they were utilized extensively by the customer support and sales teams to demonstrate the product’s capabilities and to encourage both new and existing customers to engage with the latest features.